I don’t need to convince you that giving to charity is good. But have you considered the effect that supporting a charity could have on team morale?
Thom Wyatt, global director of employee engagement at the strategic branding firm Siegel+Gale, believes that, now more than ever, employees want to feel that they’re helping to change the world…
“Millennials are shifting the workforce landscape by asking a generational question: how does our company and my day-to-day job make a meaningful impact on the world? Ensuring your brand is infused with purpose and connecting it to employee programs can boost engagement and even evangelism.”
Wyatt cites Toms Shoes who, for every pair of shoes purchased, donate a pair to a child in need. They even go so far as to invite employees on shoe drops to see the impact in real life. You can imagine how inspiring this must be for Toms employees.
To follow this workplace hack, you will need to choose a charity to support and decide how you want to get involved. If you’re not in a position to offer cash sponsorship, why not see if your employees would be interested in spending a couple of hours of their working week helping the charity out. Perhaps you could run regular fundraisers or offer a charity free or discounted access to your services?
We also offer discounted rates on our contact management system to registered charities (email us for more info).
We find that using our skills and experience to help others makes our team feel great. Does your business get involved with charities?