customer relationships

4 Ways to Own Your Customer Relationships

When a salesman I regularly buy from left his last job, he took a copy of his client list. See what he did there? He owned the relationship he had with me and all of his customers so that when it came time for him to move on, he brought most of us with him. […]

7 Ways Customer Service Can Help Close More Deals

Have you ever been speaking with a customer and everything’s been going really well, but just when you think you’re about to close the deal, they back out? It’s a frustrating scenario, and unfortunately it happens all the time. By putting a proper CRM strategy in place, however, you can help cut down on the […]

How much does CRM cost a small business and what are the hidden costs?

How much does CRM cost a small business and what are the hidden costs? Looking at the price plans and features that will save us “time and money”, give us a “paradigm shift” in the way we work, allow us to do something that we didn’t know that we needed to, we often overlook how […]

Getting real and make friends, not contacts

When it comes to storing every little social detail about a contact (in a database, CRM or even a spreadsheet) the 37 Signals Getting Real Book always pops into my mind. In the chapter “Forget Feature Requests“, it discusses (preaches) how feature requests from customers, should be forgotten: “So what do you do with all […]