Is Your CRM Program Falling Flat? Here’s How to Fix It

When it comes to running a successful business, managing and maintaining healthy customer relationships is key. If you are having trouble with the CRM program you currently employ, follow these tips and your customers will return like it’s nobody’s business.

9 CRM Mistakes That Will Sink Your Business

Customer relationship management (CRM) is often treated as an arms-length tactic from your overall business strategy. Not directly integrated – but vital to growth. That said, despite the volume of content that’s been written to date on the subject of CRM, it still seems as though it’s not quite living up to its promise.